What I was planning for my distribution strategy of my magazine was using a similar ploy as to what Vice magazine do with theirs by doing it independently, sending it to niche, specialist shops, such as game stores, arcades and mana bars (bars for gamers in normal language). I have plans of them being given away for free and all the costs of the magazine being paid for by any advertising that might be in the pages. My audience is young, in the 16 - 25 agre range, and would be the kind of people who would take advantage of a free magazine just being handed out, instead of paying for it. Despite this, I believe that if the magazine were to be more of a success, supporters wouldn't mind being charged a small fee if the creators were to invest in a distributor. This distribution technique will hopefully appeal to them, as it is a different and unique scheme, that is rarely used.
Another reason that this will also appeal to them as it will be found in places they likely frequent, and thus will be easily obtained without much hassle. I also plan to use a multi-platform strategy by having a website/online retailer, which will allow readers to acsess the magazine online. This will be beneficial to readers from other countires, as in a traditional case, they may want to read the magazine, but be outside of the publishing area and wouldn't be able to access it without the internet. However, this strategy of independent distribution will cause quite a large impact on the profit of the magazine however, as it is being given away for free. To overcome this, there will be advert space for sale in the magazine, the costs of which will pay for the distribution.
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